There’s a rising passion amongst companies, massive and small, so as to add their voices to the national acknowledgment of the trauma inflicted upon Indigenous kids at Canada’s Indian Residential Colleges.
This used to be amplified in 2021 with the site of just about one thousand unmarked graves at websites of the now-shuttered establishments—and we all know 1000’s extra haven’t begun to be found out.
On Nationwide Day for Reality and Reconciliation, it’s vital for Indigenous other people (and, frankly, for non-Indigenous other people) to look companies and types honour those that misplaced their lives in the course of the 165-year program of assimilation.
It’s additionally vital for us as Indigenous other people to look them pay tribute to people who survived their years on the infamous colleges.
However deploying the hashtag #TruthAndReconciliation or #EveryChildMatters could be a dangerous enterprise. There are lots of techniques to make a well-meaning blunder that may suggested eye rolls right through Indigenous Canada or, worse, to by accident put up one thing that’s outright offensive.
That’s why I wrote this weblog put up. I’m a Métis girl and legal professional who has been the CEO of the Local Girls’s Affiliation of Canada (NWAC), the most important group representing Indigenous ladies in Canada, since 2017.
I, and different Indigenous ladies who apply social media, brace ourselves as September 30 rolls round, looking forward to the inevitable ham-fisted strive by way of non-Indigenous actors to be a part of the commemoration.
Please don’t misunderstand. We need you to be there with us as we grieve and as we have in mind and as we honour. We simply need you to take action respectfully. So listed below are some pointers.
What’s the Nationwide Day for Reality and Reconciliation? How is it other from Orange Blouse Day? And what will have to we name it on social media?
The Nationwide Day for Reality and Reconciliation used to be declared by way of the Canadian govt in 2021, after the graves had been discovered at Indian Residential Colleges.
(Please notice: “Indian Residential Colleges” is the reputable identify for the colleges and a assemble of the colonial mindset of nineteenth Century Canada. In every other context, the phrase Indian is very offensive when used to consult with the Indigenous other people of Turtle Island.)
Nationwide Day for Reality and Reconciliation is an afternoon for honouring the sufferers and celebrating the survivors of the colleges. And it’s a federal statutory vacation, so it applies to all federally regulated places of work. Nevertheless it’s been left to provinces and territories to select if it is marked inside their very own jurisdictions.
We notice that it took Canada’s federal Liberal govt (which got here to energy in 2015 promising to behave on all 94 Calls to Action of the Truth and Reconciliation Commission) nearly seven years to meet the relatively simple Call Number 80. It urged the creation of the holiday “to ensure that public commemoration of the history and legacy of residential schools remains a vital component of the reconciliation process.”
There is no doubt that the discovery of the graves—which the Truth and Reconciliation report said would be found if an effort was made to look for them—bolstered public support for such a day.
September 30 should be thought of as our Remembrance Day, and it should be referred to by its official name: the National Day for Truth and Reconciliation. Any other name fails to communicate the sombreness of the occasion, just as it minimizes Remembrance Day to call it Poppy Day.
September 30 is also Orange Shirt Day, reminding us of the day in 1973 when six-year-old Phyllis Webstad from the Stswecem’c Xgat’tem First Nation arrived at the St. Joseph Mission Residential School, just outside Williams Lake, B.C.
She was wearing a vibrant orange shirt her grandmother bought her to match her excitement for her first day of school. But the shirt was immediately taken from her by school authorities and never returned—an event that marked the beginning of the year of atrocities and torment she experienced at the institution.
We wear orange shirts on September 30 as a reminder of the traumas inflicted by residential schools. If you’re specifically referring to Phyllis’ story on social media, then it is appropriate to call it Orange Shirt Day.
But the holiday is the National Day for Truth and Reconciliation, and should be referred to as such.
What terms should you use when you refer to Indigenous people? (Terminology 101)
Speaking of terminology, when is it appropriate to refer to someone as First Nations, Métis, or Inuit, and when is it appropriate to refer to someone as Indigenous?
First up, here’s what those different terms actually mean:
- First Nations: The largest Indigenous group in Canada, these are members of the 634 First Nations spread across the country
- Métis: A distinct group of people who have an ancestral connection to a group of French Canadian traders and Indigenous women who settled in the Red River Valley of Manitoba and the Prairies
- Inuit: The Indigenous people of the Arctic and sub-Arctic regions
- Indigenous: The First Peoples of North America whose ancestors were here before the arrival of the Europeans
Next, where to use them: It’s always best to be as specific as you possibly can when describing us on social media.
Here’s a quick reference on the best way to refer to Indigenous individuals:
- Reference the person’s specific first nation and its location
- Reference the person’s nation and ethno-cultural group
- Reference their ethno-cultural group
- Refer to them as First Nations, Mètis, or Inuit
- Refer to the person as Indigenous
So, if someone is a Cree from the Cree First Nation of Waswanipi, say that. Second best would be to call them a Waswanipi Cree. Third best would be to call them a Cree. Fourth best would be to call them a First Nations member.
And fifth best would be to call them Indigenous, which is a catch-all phrase that includes all First Nations, Métis, and Inuit. But it also includes all Indigenous people around the world. The Māori of New Zealand are Indigenous.
Saying someone is Indigenous is like calling a Chinese person Asian. It’s true. But it misses a lot of detail.
If you don’t know how best to describe someone, ask us. Preferences vary from individual to individual.
But please, despite the fact that my organization is called the Native Women’s Association of Canada, which is a holdover from a much earlier time (NWAC was formed in 1974), please do not call Indigenous people ‘native.’
At NWAC, our hashtag for the National Day for Truth and Reconciliation is #RememberHonourAct. We think those are good guidelines for everyone—individuals and businesses alike—on September 30 and, indeed, year-round.
Remember the survivors of the residential schools, honour them, and act to strengthen the relationship between Indigenous and non-Indigenous people.
If yours is a local business, pay tribute to the Indigenous people in your area. Acknowledge their traditional territory. Recognize that your operations are taking place on the land that they have shared with you, and that you and your employees are benefitting from that.
If you are a national brand, turn the spotlight back on the First Nations communities. Highlight the achievements and the contributions that First Nations people have made to Canadian prosperity.
Yes, September 30 is a sombre day of remembrance. But we don’t want pity. We want acknowledgments of past wrongs and promises that they will not be repeated, but we also want to embrace the promise of a better future in which Indigenous people can enjoy prosperous and happy lives free of historical trauma.
There are other sombre days.
Less than a week after the National Day for Truth and Reconciliation, Indigenous women across Canada will gather at Sisters in Spirit Vigils to honour the women, girls, and gender-diverse people who have lost their lives in the ongoing genocide that targets us for violence. This is an annual event created to give support and comfort to the families and friends who have been left to mourn their loved ones.
On February 14, Valentine’s Day, annual Women’s Memorial Marches are held in cities and towns across Canada and the United States. They too are meant to honour Indigenous women and girls who have been murdered or who have gone missing.
And on May 5, we mark Red Dress Day, a day on which red dresses are hung in windows and in public spaces around Canada, again to honour the missing and murdered Indigenous women and girls.
But there are also joyous occasions.
Although there is not a specific date set aside, summer is the time for gathering. It is powwow season. Fall is the time that we traditionally rejoice in the bounty of the hunt.
On June 21, the Summer Solstice, we celebrate National Indigenous Peoples Day. This is a day for rejoicing in our heritage, our diverse cultures, and the contributions that Indigenous people are making to the complex fabric of Canadian life.
What social media mistakes do brands make on September 30?
The most egregious examples of brand behaviour around the National Day for Truth and Reconciliation are attempts to monetize our pain for financial gain.
If you own a clothing company, please don’t print a batch of orange shirts and sell them for profit. And don’t promote the sales of your shirts on social media. This happens every year and it is offensive in the extreme.
On the other hand, printing and selling orange shirts and then turning the profits over to Indigenous causes is a wonderful gesture of support.
And it’s not just the small brands that are doing this. Walmart, for instance, promises to donate 100% of the profits from its Every Child Matters t-shirts, which have been designed by an Indigenous artist, to the Orange Shirt Society.
Be the brand that does something like that.
In all of your social media posts, be mindful that this is our history. Every Indigenous person in Canada has been touched by the residential school experience, whether or not we or our ancestors attended one of the institutions. Be mindful of the traumas that can be brought to the fore with a thoughtless twist of words.
And again, Indigenous people are at a place where we don’t need or want pity. We need people to celebrate our accomplishments. We need to feel part of a society that is eager to include us.
What opportunities are there for intersections between Indigenous people and other social movements?
In a simple word: lots.
If there is a social justice issue being championed—whether that is Pride in the gender-diverse community, or climate justice, or prisoners’ rights, or racial equality—you’ll find Indigenous people at the forefront.
My organization is an example of that. We have whole units of staff working on all of those things.
Reach out to us, or other national Indigenous organizations (we list a few later on), to ask about ways you can get involved, projects you can promote, and causes you can stand behind.
This is a prime opportunity to collaborate with Indigenous creators who are passionate about the larger social issue at hand.
Find them and ask them. There are plenty out there. Any search engine will quickly turn up hundreds of names of Indigenous content creators and influencers, and many will be eager to collaborate with you.
Here are some examples of places to look:
Most of the National Indigenous Organizations are looking for partners. We, at NWAC, have terrific partnerships with brands like Sephora, Hootsuite, and TikTok.
Applications for the TikTok Accelerator for Indigenous Creators are now open! Indigenous creators, apply by September 15 💫
♬ original sound – TikTok Canada
But there are also smaller groups out there who would be delighted to hear from you.
One example that immediately springs to mind is Project Forest in Alberta which is working in partnership with Indigenous communities to restore sacred lands so that medicinal plants and native species will thrive again in First Nations communities.
There is also a range of organizations that are working tirelessly to improve the lives of the First Nations, Métis, and Inuit.
I would point to the First Nations Child and Family Caring Society of Canada, Susan Aglukark’s Arctic Rose Foundation, The Martin Family Initiative, or the Indian Residential School Survivors Society.
Those are just a few. And of course, there is NWAC—we work tirelessly for the well-being of Indigenous women, girls, Two-Spirit and gender-diverse people.
What are some examples of brands that are supporting and/or highlighting Indigenous communities the right way?
Many brands are doing things right. I will again mention beauty company Sephora partnered with the NWAC to run a roundtable on Indigenous beauty to find out where they could improve. And they’ve acted on their learnings.
TikTok, likewise, has taken the time to reach out to us to ask for guidance on how to get engaged with Indigenous people and communities. And, over the past few years, we have worked closely with Hootsuite, providing advice and information.
But others are also making great strides.
I would point to the National Hockey League which has been unreservedly vocal in denouncing the racism directed at Indigenous hockey players. The Calgary Flames opened their season with a land acknowledgement.
— Calgary Flames (@NHLFlames) September 29, 2021
This shouldn’t have took place 10, or possibly even 5, years in the past. However society is converting, company behaviour is converting, the sector is converting. And social media has had, and may have, a lot to do with that.