The Litmus Group’s Favourite Emails for Might 2023

Welcome again to our per thirty days round-up of favourite emails! We at Litmus have handpicked a selection of emails that experience landed in our inboxes just lately—ones that captured our consideration and saved us scrolling.

From stylized ALT textual content, bite-sized content material, remarkable e mail design, and charming storytelling, get in a position to be impressed as we unveil the most efficient of our inboxes. Let’s dive in!


Matter line: ChatGPT, will robots substitute my dentist?
Preview textual content: As an AI language type, I will be able to best speculate…

Carin Slater (E-mail Advertising and marketing Specialist, Litmus) says: I used to be no longer anticipating a publication from Quip, however this was once stuffed with a laugh. From the Spotify playlist to the bite-sized bits, I used to be thrilled with each and every a part of the e-mail. It was once a laugh and academic all the way through.

First impressions: Quip

Do you know that the common time a reader spends with an e mail is best 8.97 secondsThat’s why, first impressions are so essential in e mail. Let’s dive into what instantly stuck the eye of Logan Sandrock Baird (Senior Neighborhood Evangelist, Litmus) and Kimberly Huang (Content material Advertising and marketing Supervisor, Litmus): the twin calls-to-action (CTAs).

Kimberly says: You understand how in advertising, one CTA is the most efficient follow? It’s roughly cool that they’ve a “for adults” and “for youngsters” segment.

Logan says: It insects me somewhat that they aren’t the similar duration, which I do know can also be difficult, relying on how they constructed the e-mail.

Kimberly says: I feel it really works right here!

Who Offers A Crap

Matter line: thanks thanks thanks thanks thanks thanks thanks
Preview textual content: *deep breath* thanks thanks thanks thanks thanks thanks

Carin says: The matter line/preview textual content had me guffawing and were given me opening. Then, once I opened with pictures off and noticed the stylized ALT textual content, I may just nonetheless get the gist of the e-mail during the ALT textual content. 🙌🏻 Properly completed, Who Offers A Crap.

I wasn’t an enormous fan of once I loaded the pictures and discovered how a lot textual content was once within the pictures. However the message was once unquestionably communicated neatly even with pictures off, so I depend it as a win.

Learn extra: Professionals Say: Why You Shouldn’t Ship Symbol-Handiest Emails


Matter line: Don’t Omit THE GUARDIANS
Preview textual content: Guardians of the Galaxy Vol. 3′ opens completely in theaters the following day.

Tracie Pang (E-mail Advertising and marketing Supervisor, Litmus): I preferred the development bar on the best of the e-mail that defined Fandango rewards issues program. I additionally preferred the direct CTA buttons that connected to the ticketing web page for each and every evening right through opening weekend: TONIGHT, FRI. 5/5, SAT. 5/6.


Matter line: Martyn, open up within the title of The King! 👑

Martyn Lee (Design Affiliate, Litmus): With an inbox flooded with coronation-themed emails, this e mail from Costa stood out as a result of I assumed the be offering was once actually artful! To praise other folks with identical names to King Charles was once a really perfect concept to me. I additionally REALLY beloved the loyalty card/bean counter on the backside of the e-mail (in addition to the sophisticated counter on the best of the e-mail).

DTC Publication

Matter line: 📦 Operation: In finding Van Thief

See the e-mail in Litmus Scope

Kimberly says: The tale of the stolen van had me hooked! It was once a artful use of storytelling, and I assumed DTC Publication did a really perfect process at contextualizing the content material to make it related to their subscribers.

I additionally need to shoutout the e mail design. I admire how the content material is damaged down, with a concise and skimmable desk of contents within the creation, permitting me to temporarily take hold of the construction of the e-mail and what to anticipate. Additionally, the subheadings gave me a way of time (e.g. 🐝 Monday, Might 1st: The edge.) because the narrative opened up, serving to to present transparent expectancies for each and every segment of e mail replica.

Keep tuned for subsequent month!

That’s a wrap on our per thirty days round-up of favourite emails! We are hoping you loved perusing our assortment from Might 2023. We’ll be again subsequent month with our choices!

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