The Litmus Group’s Favourite Emails of November 2022

November is some of the busiest months with regards to the inbox. With a lot of shops sending a lot of emails about their Black Friday and Cyber Monday gross sales, you’ll simply get slowed down by means of the noise! That is why it’s necessary for entrepreneurs to tug out the entire stops to make certain that their emails lower throughout the noise.

Listed here are the emails that stood out to us right through this busy month:


Matter Line: Personalization is right here!

Hunter Boots

Right here at Litmus, we adore all issues customized, so this electronic mail stuck our consideration from the topic line by myself. This electronic mail allowed shoppers so as to add personalization to their Hunter boots. Every electronic mail was once customized to the recipient the usage of CRM knowledge and displayed their identify at the header symbol of the boots. We beloved this component of straightforward, but very efficient personalization.


Matter Line:  &Mail: Take your lady to &pizza or Pete Davidson will

This electronic mail made us LOL, actually 😆. Now not handiest had been we hooked by means of the humorous topic line— once we opened the e-mail we had been then handled with a great homage to oldschool chain emails. Incredible!


Matter Line: Able for Black Friday?
Preview Textual content: Get shade-matched prior to the large match.


This was once a perfect, precious electronic mail that set itself excluding the opposite “giant sale coming” sort messages. It provides the recipient a touch of what’s coming, however with an motion that may be taken now. It additionally teases how the favorites promote out, growing urgency. We adore the blank design and transparent messaging—it’s truly targeted and transparent.

Porter Street

Matter Line: Mmmarbling
Preview Textual content: “Those are one of the easiest steaks I’ve ever eaten.”

Porter Road

Straight away once we noticed the topic line we simply needed to open! It’s nice when emails come with some wisdom tidbits—like how this one explains what chuck is and why marbling is a great factor. When an organization is so specialised with their focal point like this one, customers are much more likely to seem to them for easy-to-understand, knowledgeable recommendation. Design-wise, we truly just like the font kinds and weights on the best. It reads virtually like a unique information bulletin, however appears truly impactful and streamlined.


Matter Line: 30% OFF | ADD 👏 IT 👏 ALL 👏 TO 👏 CART
Preview Textual content: You get an additional 30% off on sale kinds. So, why no longer?

Using emojis within the topic line could be very impactful and stuck our consideration. Whenever you open the e-mail, it fits the vibrancy of the topic line. The banner and small animated GIFs upload simply sufficient motion to top our passion. The yellow and lime inexperienced design makes it thrilling and pressing, plus the large yellow splat is a laugh! General, the natural shapes and duplicate have a younger, stylish vibe. We additionally like how there’s no longer too many photos of items to buy; it focuses extra so on growing a thrilling feeling so that you’ll need to click on.

Kate Spade

Matter Line: The Black Friday match is right here!

Kate Spade

This electronic mail from Kate Spade was once despatched right through the construct as much as Black Friday. What we adore maximum about this electronic mail is using a countdown timer to create urgency throughout the electronic mail. Simply from seeing the clock tick down were given us excited for the approaching sale. Any other nice component of this electronic mail is using a disclose; by means of hiding the picture of the goods, it encourages the recipient to revisit the e-mail which may have dynamically modified as soon as the sale was once reside.


Matter Line: Cyber Monday Sale: Save as much as 75%
Preview Textual content: The only-day sale begins now, plus in inventory and in a position to send collections inside of. 


This electronic mail from Lumens was once customized for every recipient. It confirmed merchandise related to ones that the recipient had proven passion in on their website. It additionally displayed really helpful merchandise, which incorporated ones that the recipient had both interacted with prior to now, or ones that will be appropriate to buy with the unique product.


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