Universal Analytics still processing data for most after sunset

Nearly all of entrepreneurs are nonetheless ready to make use of their Common Analytics accounts as same old.

Regardless of caution advertisers that the device would get replaced by means of Google Analytics 4 on July 1, UA remains to be processing knowledge as same old for most of the people.

Why we care. Entrepreneurs had been reluctant to make the transfer from UA to GA4, in spite of Google insisting it used to be imposing the migration. Even though the business used to be given greater than a yr’s understand, many weren’t ready for the sundown cut-off date and feature been suffering to know how to navigate GA4. With that during thoughts, it’ll come as a reassurance that UA remains to be processing knowledge – nevertheless it’s not likely to be for for much longer.

What’s taking place? Whilst it seems that that almost all of entrepreneurs are nonetheless ready to get right of entry to actual time knowledge as same old in UA, some have reported seeing a brand new caution messages on their accounts. It reads:

  • “This assets is scheduled to prevent processing knowledge very quickly.”
  • “Any conversions and audiences you utilize with Google Advert campaigns will forestall running.”
  • “To keep away from critical disruption for your commercials, guide a unfastened beef up consultation to to finish your transfer to Google Analytics 4 these days.”

In the meantime, others have showed to Seek Engine Land that UA has already stopped processing knowledge on their accounts. James Brockbank, managing director of Digitaloft, instructed us:

  • “I will be able to nonetheless see realtime for this UA assets nevertheless it’s now not monitoring knowledge as of these days.
  • “This has been appearing as 0 (identical throughout a couple of other websites’ houses) since middle of the night within the houses’ time zone. Was once all appearing as much as these days.”

For the ones nonetheless the usage of UA versus GA4, it seems as despite the fact that their accounts could possibly be on borrowed time.

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What has Google stated? On July 1, Google launched a remark on  Twitter and the Analytics Assist Heart to provide an explanation for why some folks might nonetheless have get right of entry to to their UA knowledge as. The quest engine mentioned that the sundown used to be being rolled out in stages. It stated:

  • “This won’t occur in a single day, so some Common Analytics houses might proceed to procedure knowledge.”
  • “Then again, all houses have now been added to the queue, and those who have no longer finished the improve will Jumpstart on a rolling foundation.”
  • Google Analytics 4 is our next-generation dimension resolution, and it has changed Common Analytics.”
  • “Same old Common Analytics houses have stopped processing new knowledge. To care for your site dimension, you’ll want a Google Analytics 4 assets.”
  • “We strongly inspire you to make the transfer to Google Analytics 4 once conceivable. For those who use Common Analytics knowledge to your Google Advertisements account, be sure to migrate your Common Analytics assets’s Google Advertisements hyperlinks for your Google Analytics 4 assets.”
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Timeline. The shutdown of Common Analytics is being rolled out the next phases, with the overall section set for July 2023:

  • March 2023: Google mechanically created a GA4 assets for entrepreneurs who didn’t decide out of the automated assets advent possibility. The place conceivable, current website online tags had been used.
  • July 2023: UA stops processing hits, together with same old houses in accounts that still include 360 houses. Entrepreneurs nonetheless have get right of entry to to prior to now processed knowledge of their UA assets till July 2024.
  • July 2024: All entrepreneurs, even the ones with 360 houses, will now not have get right of entry to to the UA consumer interface and API.

Deep dive: For more info on learn how to migrate to GA4, learn Google’s ‘Discover ways to make the transfer‘ information.

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